Hannover Messe 2024, Metcalfe’s Law, and more
Torey Penrod-Cambra
is the Chief Communications Officer of HighByte, focused on the company's messaging strategy, market presence, and ability to operationalize. Her areas of responsibility include marketing, public relations, analyst relations, investor relations, and people operations. Torey applies an analytical, data-driven approach to marketing that reflects her academic achievements in both chemistry and ethics. Torey received a Bachelor of Arts in Chemistry from Miami University in Oxford, Ohio and completed post-graduate studies in Bioethics Ethics and Health Law at the University of Pittsburgh.
Hannover Messe 2024 is just around the corner with the exhibit floor opening Monday, April 22 in Hannover, Germany. If you’ve never attended, Hannover Messe may truly be the world's leading trade fair for industrial technology, hosting more than 4,000 exhibitors and 130,000 on-site attendees each year.
In this post, I’ll share a preview of what you can expect to see and hear from HighByte at the fair, including software demonstrations, product news, theatre presentations, and more.
In this post, I’ll share a preview of what you can expect to see and hear from HighByte at the fair, including software demonstrations, product news, theatre presentations, and more.
Exhibition
Find HighByte in the Amazon Web Services (AWS) Production & Asset Optimization zone in Hall 15, Stand D76 from April 22 through April 26.
Our participation in the AWS booth at Hannover Messe is representative of the collaboration that a modern digital strategy requires. Partner ecosystems are a necessity for digitalization projects to succeed and scale in real-world industrial environments. Monolithic approaches to data lifecycle management are becoming extinct in an Industry 4.0 world. A powerful partner presence portraying this sentiment will be on display in the AWS booth.
Still need a ticket to the exhibition floor? Reserve your complimentary ticket to Hannover Messe here.
Our participation in the AWS booth at Hannover Messe is representative of the collaboration that a modern digital strategy requires. Partner ecosystems are a necessity for digitalization projects to succeed and scale in real-world industrial environments. Monolithic approaches to data lifecycle management are becoming extinct in an Industry 4.0 world. A powerful partner presence portraying this sentiment will be on display in the AWS booth.
Still need a ticket to the exhibition floor? Reserve your complimentary ticket to Hannover Messe here.
Core Themes
Beyond highlighting our strategic partnerships, the HighByte team will also be leading discussions on the value of Industrial DataOps across several core themes and topics. Here is what you can expect from HighByte at Hannover Messe:
- Industrial Data Fabric. Powered by AWS, the IDF offering enables IT and OT users to contextualize and normalize data into rich information for analytics and other business systems. The solution is designed to be maintained and scaled across the enterprise as the number of use cases that rely on industrial data grow exponentially. When you stop by, be sure to ask about real-world adoption and outcomes.
- Sustainability. A sustainable data architecture is the foundation for industrial sustainability goals. DataOps plays an important role in optimizing production, cutting scrap, reducing emissions, and eliminating digital waste by ensuring only ready-to-use data lands in the cloud. An Industrial DataOps solution, like HighByte Intelligence Hub, is critical for manufacturing and industrial companies that are serious about sustainability.
- Unified Namespace (UNS). The Intelligence Hub provides customers with a turnkey UNS solution, reducing cost and complexity for customers who want to achieve this deployment architecture. With an embedded MQTT Broker, UNS Client, and a complete data engineering toolset at its core, the Intelligence Hub provides everything needed to construct and operate a UNS.
- Data Pipelines. Pipelines enable customers to manage the form and delivery of modeled data to consuming applications using a simple graphical interface in the Intelligence Hub. Ask for a demo!
- Foundations for Generative AI. DataOps is essential and foundational to generative AI applications. Without contextualized, standardized data, generative AI will fail to meet its potential, given the volume, velocity, and variety of data generated daily from the plant floor. Use the Intelligence Hub to prepare industrial data for generative AI use cases, like training a Large Language Model to support workers on a production line with predictive guidance. Whether you agree or disagree on this hot topic, we want to hear your perspective.
Product Demos & Announcements
In the latest release, we’ve introduced two new native connectors for Snowflake supporting a broad set of use cases for industrial enterprises. The first new connector, Snowflake Streaming, utilizes the Snowflake Snowpipe Streaming API to reduce the compute, latency, and cost of frequently moving telemetry events into Snowflake. The second new connector, Snowflake SQL, enables HighByte Intelligence Hub users to directly query Snowflake tables. Rather than merely publishing to Snowflake, the Intelligence Hub can operationalize insights and context derived through the Snowflake Data Cloud by making this data available to industrial devices and applications on the plant floor. Stop by the booth to see these connectors in action.
We’ll also demonstrate the Intelligence Hub’s integration with AWS IoT SiteWise. Recent improvements simplify the user experience, reduce effort, and provide a single, no-code approach for composing and delivering asset-model hierarchies to IoT SiteWise as well as hydrating them with industrial data.
And finally, stay tuned for more product and company news coming in April. That’s all I can say about that!
We’ll also demonstrate the Intelligence Hub’s integration with AWS IoT SiteWise. Recent improvements simplify the user experience, reduce effort, and provide a single, no-code approach for composing and delivering asset-model hierarchies to IoT SiteWise as well as hydrating them with industrial data.
And finally, stay tuned for more product and company news coming in April. That’s all I can say about that!
On Stage
Catch HighByte Chief Product Officer John Harrington's session "Learn how Gousto 'revolutionized their operational landscape' with a unified namespace powered by HighByte and AWS" in the AWS Theatre on Tuesday, April 23 at 9:30 AM.
In this session, John will review the challenges Gousto had using industrial data to drive operational efficiency and agility in their operational systems and then share how they leveraged HighByte Intelligence Hub and AWS services to build a UNS that has reduced operational downtime and maximized efficiencies.
Grab a coffee in the AWS exhibit and then get your seat for this first session of the day in the AWS Theatre. Add the presentation to your calendar.
In this session, John will review the challenges Gousto had using industrial data to drive operational efficiency and agility in their operational systems and then share how they leveraged HighByte Intelligence Hub and AWS services to build a UNS that has reduced operational downtime and maximized efficiencies.
Grab a coffee in the AWS exhibit and then get your seat for this first session of the day in the AWS Theatre. Add the presentation to your calendar.
Metcalfe’s Law
My colleague John Harrington often references Metcalfe’s Law to describe the power of digital infrastructure, and he’s right. Metcalfe's Law states that the value of a network is proportional to the square of the number of connected users or devices in the network. Essentially, the more devices and systems that are connected to a network, the more valuable that network becomes.
I share this because Metcalfe’s Law is core to our message at Hannover Messe 2024.
I hope everyone walking away from our demos and presentations realizes their digital infrastructure is becoming exponentially more critical as the number of their connected devices and consuming applications increases. If their digital infrastructure is not ready to scale, their Industry 4.0 use cases will never get out of pilot and into full scale production. Digital infrastructure planning and platforms like HighByte Intelligence Hub that can provide abstracted data engineering at the edge will be critical to their success. But more on this another time in another post.
I share this because Metcalfe’s Law is core to our message at Hannover Messe 2024.
I hope everyone walking away from our demos and presentations realizes their digital infrastructure is becoming exponentially more critical as the number of their connected devices and consuming applications increases. If their digital infrastructure is not ready to scale, their Industry 4.0 use cases will never get out of pilot and into full scale production. Digital infrastructure planning and platforms like HighByte Intelligence Hub that can provide abstracted data engineering at the edge will be critical to their success. But more on this another time in another post.
Meet us in Hannover
Interested in what you’ve seen so far? Pre-book a 1:1 meeting to meet the team and receive a personalized demonstration of the Intelligence Hub in our exhibition booth. Executive, product, and success leaders will be available throughout the week for business and technical meetings.
Can’t attend Hannover Messe this year? Let’s meet virtually. Please contact us to get started.
Can’t attend Hannover Messe this year? Let’s meet virtually. Please contact us to get started.
Get started today!
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